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A. PREPARATION

Before you talk to anyone about the membership locally, you should prepare
your 80% brochures by doing the following:
a. Write your Broker ID# on the application inside each 80% brochure.
b. On the BACK of each 80% brochure, you need to include your contact
information as follows:
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Your Name
-
Your Best Phone Number
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Your Best Email Address
-
Your Web Site
B.
CREATE YOUR MEMBER LIST

Revisit, The List Page, and make a list of
anyone you know that you did not contact about being a BROKER.
C.
WARNING
Too often, the new and excited broker will try to tell their prospect AS
MUCH information as they can. This is a mistake, and is referred to
as "TMI" (Too Much Information). Instead: KISS (Keep it
Simple Silly)
D.
APPROACHING MEMBER PROSPECTS WITH A QUESTION
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Remember: You are doing
THEM a favor. They WILL need to see a dentist, and you are giving
them the opportunity to prepare in advance to save money on those
services. Also:
7 out of 10 Americans NEED our benefits. Therefore do not assume
they have our benefits, and even if they DO have our benefits with another
company, don't assume they like them -- ask them "do you like what you
have?" |
YOU:
"May I ask you something?" ___
THEM: Sure.
YOU: "How do you like your dental
plan?"
___
They will give 1 of 3 answers:
(1) I like it .... (2)
I don't like it ... or (3)
I don't have one. |
THEM: I LIKE IT.
YOU: "Great. Does it
pay you $40,000 per year?"
___
THEM: No.
YOU: "Would you be OPEN to
looking at a great dental plan, that could also pay you $40,000 per
year without leaving your job?"
___
THEM: YES.
YOU: "What's your best email
address, and I will send you some information?
____ What is your best phone number?
____ What is the best time to
reach you at this number? ____
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OR...
THEM: "I DON'T LIKE IT."
or... "I DON'T HAVE ONE."
YOU: "I think you will LOVE
what I found. I have the nation's BEST dental plan that
saves you up to 80% off all dental costs, and it's only $11.95 per
month. How about I get your best email address and I'll send
you some information?
____ What is your best phone number?
____ What is the best time to
reach you at this number? ____ "
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E.
USING YOUR 80% BROCHURES WITH MEMBER PROSPECTS
YOU:
"May I ask you something?" ___
THEM: Sure.
YOU: "Have you seen this yet?
___
(Show them the cover of the 80% brochure. Do NOT hand them the
brochure if you can help it. If they do TAKE IT, let them look
at it for a second, and then take it back so you can explain it.)
They will either say:
(1) Yes I have seen it.
Or (2) No I have not seen it. |
THEM: "YES I HAVE SEEN
IT."
YOU: "Great.
What do you know about it?
____
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Or...
F.
CARRY 80% BROCHURES WITH YOU
Your 80% brochures will do no good at home, hiding in a drawer.
Make sure you have them with you in every vehicle you drive, if you're
a lady - in your purse, in your desk at work, etc. If you have
them with you, you're more likely to give them out.
ALWAYS ALWAYS ALWAYS ... ask for their contact
information so you can send them more information!!! "What's your best email
address, and I will send you some information?
____ What is your best phone number?
____ What is the best time to
reach you at this number? ____
F.
EXPLAIN OUR MEMBERSHIP CARD TO THEM
You will receive your card in 7 to 10 days, or you should
call me. When you receive your card, you will have a small booklet
that will (1) explain how the card works, and (2) will include a list of
the nearest providers to you. Please read it asap. Should
you have any question there will be a toll-free number on the back of
your card. Please note that each of
our 4 benefits are known by a different NAME:
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Ameriplan® - is the name of our Dental
(and the name of our company)
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Coast to Coast - is the name of
our Vision plan
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Medco - is the name of our
Prescription plan
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CPA - is the name of our
Chiropractic plan
All four names are listed on your card
so you don't have to memorize them now.
Also, ask your members to use their card as soon as
possible and to tell you how much they saved. This is a great time
to then ask them "Who else do you work with that might be needing a
great dental plan?"
G. OK ... ONE MORE SEGMENT IN
THE LASER SYSTEM...
NEXT
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